Open for Business

How Your Business Can Grab A Lot Of Attention With Signs

Posted by on 8-08-16 in Uncategorized | Comments Off on How Your Business Can Grab A Lot Of Attention With Signs

If you would like to make sure that your business is able to get as much attention as it can, which would mean more money in your pocket, you will need to review the following tips that you can use for your business signs. Keep Them Clean And Repaired It is important to make sure that you are doing everything that you can in order to have company signs that are in great shape. A sign that is falling apart or is covered in dirt and grime from passing vehicles may not give potential customers the best impression. They might assume that your business does not care about cleanliness or is not successful enough to have better signs. Therefore, you will want to occasionally power wash your signs as they start to show that there is a layer of dirt building up on them. If you notice a small hole in your sign, hire someone to repair the sign so the small issue does not get much bigger. Make The Signs Bright If you are looking to purchase some new signs for your business, you will want to put a lot of thought into the size you will select, as well as the colors and fonts used. By using bold colors for the background and lettering that contrast well against each other, it will be easier for people who are quickly passing by to see your sign. If you just want to make your current signs a little more noticeable, you might want to contact a skilled electrician who can run lights to the top or bottom of the sign so that everything is illuminated in the evening and at night. Mix It Up Do your best to make sure that you are not using the same signs for the entire life of your business because eventually, your signs are just going to start to fade into the background as many people will be so used to seeing it that they will hardly notice it anymore. Therefore, you will want to change out your business signs every couple of years, as this will attract new attention again. If the signs that you are removing are still in good shape, you can save them for reuse years down the road or immediately place them in a new location that has never had one of your signs before. With those three tips in mind, you should have no trouble getting the attention your company needs from...

read more

3 Tips To Help You Successfully Design And Print Large Graphics

Posted by on 4-04-16 in Uncategorized | Comments Off on 3 Tips To Help You Successfully Design And Print Large Graphics

If you take a close look at the world around you, you will likely notice many different types of graphics. Billboards, vehicle wraps, and murals are some forms of graphic design that typically require large format printing to go from conceptualization to actual graphic. Working with large format print projects can be a challenge. To avoid some of the problems associated with these enormous graphics, here are three tips you can use in the future. 1. Design your graphic as a series of panels rather than one single image. When it comes to printing out graphics on a large scale, it can be beneficial to think of your design as a series of small panels rather than one large image. By creating many different panels that fit together to form a single design, you will be able to gain more control over the design of your image. Any resolution problems that might show up during printing can be addressed by reprinting a single panel, rather than the entire design. This will help you save money in the long run, and you’ll end up with a design that has small sections you can easily repair or replace if damage occurs during display. 2. Use fonts that will be legible at a distance.  Legibility is essential when it comes to producing large-scale images that will be used as part of an advertising campaign. If your customers cannot read your signage, then your campaign will not be productive. Selecting the right lettering for your large format print projects can help your signage be more appealing to the masses. Research shows that the width of the vertical stroke of each letter used on a large format print project should be about one-fifth of the letter’s height. This ratio will help ensure that your finished product is legible from a distance. 3. Make sure your fonts are embedded in your file. If you plan to have a professional, large format print service manufacture your finished product, it can be helpful to have your font selection embedded into your image. Saving the graphic and the font as a single embedded file will ensure that your finished design is to your exact specifications. If a professional print service doesn’t have a program that is compatible with the font you selecting, you could run into problems printing the document. Embedding your fonts allows for accurate and precise printing of your large format designs. Using these three simple tips as you design your large format print projects will help you avoid potential problems during the print...

read more

Not Having A Good Business Sign Or Billboard Could Be Killing Your Business

Posted by on 3-03-16 in Uncategorized | Comments Off on Not Having A Good Business Sign Or Billboard Could Be Killing Your Business

Not having a good business sign is the same as taking your money and throwing it into the trash. According to a study, half of all new business is generated through billboards and business signs. If you’re not using them, you’re losing out on business. What’s more, they’re one of the cheapest ways to advertise your business. Signs vs. Other Forms of Advertising The average cost for a billboard is $3,000 to $4,000 a month, and a lot of that is dependent on placement. Highways, freeways, busy roads, commercial zones, and other high-traffic areas will cost the most. However, they receive high visibility. Magazine ads, on average, cost anywhere from $500 to $20,000; although they can cost as much as $500,000 depending on the type of publication. The only place it’s cheaper to advertise is usually radio. That doesn’t mean it’s the best place to advertise, though. Radio and television ads interrupt the content. In a way, they’re intrusive. People are skipping over ads on televisions with media recording devices and radio viewership has been declining. Newspaper ads are expensive, plus, they’re not as effective as radio and television. Why Business Signs and Billboards are the Way to Go Not only are billboards and business signs one of the most cost-effective ways to advertise your business, they’re also one of the simplest. Although there are regulations about how tall billboards can be and where they can be placed, there aren’t a lot of other rules you have to adhere to when creating one. Radio, television, and newspaper ads often have to meet audience criteria. After all, they’re being placed on a company’s business brand, and anything that upsets their audience might cause them to lose money—even if you’re the one paying them for the spot. Billboards can go just about anywhere, and, as long as you’re not overly offending anyone, you can be about as creative as you want. The same goes for business signs, which you’re usually posting on your property anyway. Why It Needs to Be Good Anyone can make a sign and, although you don’t need the most impressive sign ever made, you will want to make sure it’s visually appealing. Fortunately, there are a lot of businesses that specialize in making custom signs. They often have dedicated graphic artists and designers who can help you develop a billboard or business sign and teach you more about this topic. After all, when half of your new customers will discover your business based on a piece of wood or paper with a bunch of paint and ink on it, you’ll want to make sure it gets...

read more

Trade Show Booth Design Tips That Attract Customers

Posted by on 1-01-16 in Uncategorized | Comments Off on Trade Show Booth Design Tips That Attract Customers

Your trade show display should grab people’s attention right away. If it doesn’t, you’re losing money. Eye-catching booth designs draw people to you automatically. You have the opportunity to speak with as many people as possible without having to coax people passing by into stopping and seeing what you have to offer. Fortunately, it’s fairly simple to design a booth that attracts potential customers. You just need well-placed vinyl banners, a good color scheme, and a digital display. Choosing Booth Colors Coming up with a killer color scheme for your trade show booth is extremely important. You need to design a booth that stands out from the crowd, and in order to do that, you need to incorporate colors into your design that jump out at you. There isn’t one set of colors that will make your booth successful but keep these things in mind when choosing a color scheme for your booth. White gives your booth a streamlined look that’s fresh and clean, but it won’t catch your eye as quickly as bolder colors. If you’re using multiple bright colors in your booth design, choose a neutral color to use as your booth’s main color. This way, people aren’t overwhelmed with vibrant hues. White, black, and gray are all good options because they make more vibrant colors stand out. Avoid choosing a medium shade of color for the main color in your color scheme. Instead, choose either a light or dark shade of your main color so that your accent colors and main color don’t blend together. Displaying Business Signs Vinyl banners can be customized to include your company’s name and contact information, as well as any other information that you want to relay to potential customers. In fact, custom vinyl banners and signs are such an important part of your display that you should have several signs in different sizes. Make a big impact on your potential customers by: Hanging a large custom vinyl banner across the top of the back of your booth. Make sure this banner includes eye-catching colors, your business name, your contact info, and crisp, clear images. Displaying a smaller vinyl banner with your business’ contact information in the front of your booth. You can either display the banner using a banner display stand or attach the banner to a table in front of your booth. Placing smaller signs throughout your booth to relay important information to potential customers. Digital Displays People like digital displays, especially ones that are interactive. However, if you don’t have the time or the funds to you can create a simple digital display by using a digital photo frame or a small flat-screen TV to play a photo slideshow. This gives your booth a more upscale look, and it’s a fun way to highlight specific products or specials. When you’re working a large event, you’re competing with multiple other vendors for a few minutes of a person’s time. It’s imperative that your booth stand out from the rest. So, choose colors that pop, order multiple custom signs and vinyl banners, and use a digital display to attract as many people as possible to your booth. For more ideas, check with companies like Davis Sign...

read more

A Look At The Biggest Commercial Sign Blunders Professional Busines Owners Tend To Make

Posted by on 11-11-15 in Uncategorized | Comments Off on A Look At The Biggest Commercial Sign Blunders Professional Busines Owners Tend To Make

It is no big secret that the signs that you have directing customers to your place of business are important. However, when you own and operate a professional service office space, whether it is in the medical industry, telecommunications, or otherwise, signage takes a completely different turn. You have to be careful that the signs that you have offer an upstanding appearance that is directly reflective of your services. It is all too easy to make huge mistakes with your signage when you are going for the most professional signage appearance possible. Here are a few of the biggest mistakes professional business owners tend to make with their commercial signs. Mistake: Not making sure your signage is the right color scheme. Why? Colors directly indicate specific industry types, even though most consumers don’t even realize this fact. For example, if you spot a sign that is bold and bright in primary colors of red, blue, and yellow, you are likely to assume that the business associated has something to do with children. Therefore, make sure that the color scheme you choose for your own sign is one that will reflect your business appropriately. Think about the unspoken connotations of specific color choices and try to closely adhere to these ideas during the design process. Mistake: Not taking other signage in the business district into consideration. Why? You may want your sign to stand out, but if your professional office space is located in the business district of your location, it is always best if you coordinate somewhat with the rest of the business signs in the area. A sign that is too off-beat or out of sync with the signs of everyone else may not send the best impressions, and may make it look like you are trying too hard to gain attention. Therefore, take a visual assessment of the signs in the neighborhood, paying careful attention to their sizes and colors, and try to design a sign that fits in well. You may think that when it comes to signs, all you really have to do is add a message, install, and wait for the clients to come to your door. However, the wrong sign can be a big deal–especially when you have high-end or professional services to offer. It is a good idea to consult with a design expert from a commercial signage firm to get the most functional and appropriate signs for your professional...

read more

How To Design A Trade Show Booth Banner

Posted by on 9-09-15 in Uncategorized | Comments Off on How To Design A Trade Show Booth Banner

When you decide to get a booth at your local trade show, you need to get the attention of others walking by. One of the best ways to do this is by having a large banner. This banner should tell others who you are and what you do, as briefly as possible. Here are some tips for designing an eye-catching banner at your next trade show. Don’t Fill Up All the Space Make sure that when you are designing the banner, you don’t fill up every empty space. You need a good amount of white space to make your text and images stand out. If you try to fit in too much and don’t have much of a background, all the text and images blend together, and it makes it hard to see what is actually on the banner. White space is especially important when you are at a trade show and want people to read the banner from a distance away. The “white space” doesn’t necessarily have to be white either. Any background color that works well with the chosen text should be fine. Reduce the Amount of Colors and Fonts When designing a banner for a trade show booth, remember that less is more. Not only does this apply to the white space and background of the design, but also with the number of fonts and colors used. You don’t want to use the same two colors for the entire banner, as it can get a bit boring, but you also shouldn’t be using 10 colors and 6 types of font styles. This becomes difficult to read and overwhelming to people who are walking by your booth. It is a good idea to stick to about 2-3 colors and font styles. Try not to make it too busy, but also be creative. You might want to hire a sign company or graphic designer to accomplish this. Be Careful with Images Images are great to use on a banner, but like other aspects of designing it, keep it simple. If you have a logo, that is a good option for the image. It should be positioned in a way where it doesn’t overwhelm the banner, but it is easy to see from afar. Other images might be hard to see from a distance, even if it looks amazing up close. Consider what colors and pictures you can actually see when walking through a trade...

read more

6 Inexpensive Ideas To Promote Your Business

Posted by on 8-08-15 in Uncategorized | Comments Off on 6 Inexpensive Ideas To Promote Your Business

The key to any successful business is promotion. To grow your business, you need to bring in more customers. But if you’re business is new, you might have a low advertising budget. You also don’t want to spend a lot of money because you’re still learning what works for your business. Here are six ways to promote a business on a budget: 1. Host a class. Hosting a class is an easy way to draw people to your business. There is a class for every business. If you’re a bookstore, host a writing class. If you’re an art store, host a painting class. If you have a special skill or talent, teach the class yourself. This gives potential customers the opportunity to get to know you, your business, and your passion. 2. Give away items. Every month, hold a raffle or other kind of contest to give away items. Display custom banners the week before the giveaway to get a buzz going. The items you give don’t have to be expensive. The idea is to bring many people to your store. 3. Use a commercial sign. Well designed, professional, and eye catching commercial signs put your business above the competition. Signs set the tone for your business, and are the first thing potential customers look at. A company like Mission Signs can give you more information. 4. Target groups. Find out who your target customer base is and target groups that fit that profile. Network and become involved with these groups. If you sell health products, join a hiking club. If you own a bookstore, join a book club. Don’t constantly pitch your business to the group. Make friends and the customers will follow. 5. Give coupons. Customers love discounts and deals. There’s no better and easier way to provide deals than by offering coupons. People will be more willing to take a chance on your business. This is the perfect opportunity to show customers why they should stick with your business. 6. Stand out. Allow street graphic artists to use your storefront as a canvas. Dedicate one side of the building for murals. The stunning, incredible artwork will draw people’s eyes to your business and make them curious. They will want to see what your business is all about. Even if people don’t come inside, word of mouth will spread about your amazing storefront. These are six inexpensive ways to promote your...

read more

Use Vehicle Wraps To Promote Your Business

Posted by on 4-04-15 in Uncategorized | 0 comments

Advertising is essential when it comes to running a successful company. People need to know your company exists in order to get the business you need to thrive. There are many different creative ways to advertise your business, such as print ads, radio spots, and television commercials. Another very useful form of marketing is through vehicle wraps. Vehicle wraps attach to a car and allow you to have advertising everywhere the car travels. The following guide is packed with useful information to make sure that you get vehicle wraps that will be of the most use to your business: Contact Information You need to be sure that the contact information for your business is included on both sides and the back of your vehicle. Making sure that anyone is able to get the contact information for your business, regardless of what side of your car they are on will better your chances of someone writing down the information so that they can contact you when they are not driving. If you only have the information on the back of your car, it will limit the number of people that are able to see it. Verbiage If you want to promote the services that your business offers on the wrap, be sure that you use verbiage that is straight and to the point. Too many words on the wrap will overwhelm the look of the car and could make it difficult for people to read. Choose a few key phrases that indicate exactly what services you offer, your years of experience, and if you are licensed and insured. Images If you want to get peoples attention, you may want to add an image to the wrap. Be sure that the image you add is not covered by a copy write because you could get in trouble for using an image without the permission of the photographer. Color Scheme Choose bright bold colors for the color scheme of your wrap. You want people to be able to see the car from far away and be interested to see what the car is promoting. Orange, yellow, blue, and purple are all bold colors that can be used in vehicle wraps to make them more noticeable. Choosing the right look for the vehicle wraps is important. You need to take your time and consider a few different options before choosing one option over another option. This will allow you to rest assured that you will be happy with the wraps that you choose and ensure that they create the look that best promotes your business and the services you offer. To learn more, contact a company like http://www.hightechsigns.com with any questions you...

read more

Tips For Getting The Best Signs

Posted by on 4-04-15 in Uncategorized | 0 comments

When you want to make sure that your business is in good hands, it’s important that you get the signage that will help you out. There is a variety of things that you need to keep in mind when you want your signs to promote your business, direct your customers, and help put forth the information that you need. If you have never had to buy business signage before, consider some of the following pieces of information to help you out.  #1: Know The Types Of Signs That You Need To Purchase For Your Business If you are in the market for signs, you’ll need to understand the different types, which will help your business in a variety of different ways. Consider some of the following pieces of information, so you know which signs you’ll need to purchase: Signs for regulatory information: These signs are necessary when you need to remain in compliance with a series of laws or regulations. For instance, you’ll need to have signs that are designated handicap accessible.  Signs to indicate directions: In order to prevent accidents and to make sure that your clients and customers are helped, signs that point out explicit directions are important.  Exterior signage: These examples of signage provide you with a series of things, including business promotions, specials, and hours.  #2: Purchase Signs That Can Be Easily Updated Or Modified If you want to be sure that you are able to protect your investment, one of the best steps to take is to buy signs with upgrades in mind. Whether this means changing colors or adding letters, you’ll be able to save money over the long haul. Speaking to a sign contractor who can suggest some of the best materials for these signs is the best way to go about it. #3: Understand How Much The Signs Might Cost  You’ll want to make sure that you understand the cost of your signage, so that you can budget accordingly. Get some quotes from a number of sign providers, so that you’re able to price compare. You may pay a variety of prices for your signs, but you can expect to pay between $1,000 and $10,000 for exterior business signs, depending on the type and size.  Take advantage of these tips, so that you can help your business with promotion and recognition, through the purchase of high quality commercial signs. Talk to a professional like Vogue Sign Company for more...

read more

Advertising Your Small Business: Tips On Improving Brand Visibility

Posted by on 3-03-15 in Uncategorized | 0 comments

If you have recently acquired a building to house a small business, you will want to do some advertising in front of the property and around the neighborhood so people are aware that a new company has moved in. When you have your wares or services set up and ready to sell, take the time to do some advertising in order to gain customers. Here are some tips you can use to help make your new small business successful via the use of proper advertising: Start In The Front Having a sign in front of your business is the most important advertising you can do. It will attract customers that are walking or driving by, and it will also be used as a landmark to find your business if they are looking for your business via an address or company name. A custom-made sign will allow your business to stand out from the rest. It can be anchored into the ground in front of your building. Take a trip to a custom sign shop to discuss possible colors, fonts and sign shapes. Use contrasting background and lettering colors to grab attention. Make sure you pick out something large enough to be seen by people in vehicles passing your establishment so that they may pull over to have a look inside. Also, do not use too much lettering on this sign as it will make it more difficult to read. Move To The Vehicle Auto signs can be a huge help in spreading the word about your establishment. Have some custom signs made up that you and your employees can place on your vehicles to help advertise as you drive through town. These signs can be made in a magnet form to be easily taken off when you do not wish to advertise. They can also be transferred to different vehicles so you can switch out who is doing the advertising as you wish. If you want something more permanent, print can be adhered to back windows or you could have something painted on the sides of a vehicle. Finish In Print Place some flyers for your establishment in some of the other businesses around town. Some businesses have bulletin boards so that information can be shared with others by posting business cards or small advertisements. Check places like libraries, supermarkets, post offices or licensing centers. These businesses may allow you to share your information with others. Use social media and webpages to help spread the word, as well. Tell your friends to share your pages with other friends by posting them on their own social media websites. In a short amount of time, you will gain many followers. You can use your sites to place discount notices or coupons to attract people into your...

read more